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Internal communications | Sony

Client: Sony Project: Internal communications Category: Advertising Input: Wrote a script to help Sony communicate its new direction to staff Outcome: Ongoing

Big Snow Festival | Thomas Cook

Client: Thomas Cook Project: Big Snow Festival campaign Category: Website + advertising Input: Established tone of voice and wrote all online and offline copy Outcome: Increased ticket sales  

Road to the game campaign | Texaco

Client: Texaco Project: Road to the game campaign Category: Research and reports Input: Conducted focus groups, analysed the findings and wrote a report to demonstrate them Outcome: New multi-million pound advertising campaign launched

Suel – Online sales and marketing

Client: Suel Project: Online sales and marketing Category: Websites Input: Re-wrote entire site, established tone of voice and made experience more user friendly Outcome: Ongoing

Flash Death success

My latest Flash talk at the University of Sheffield sold out despite moving to a bigger venue. Over 100 people came to see The Death of the News of the World at the Foundry on March 8th. Big thanks to former NOTW head of features Jules Stenson, who shed some real light on the tabloid culture that gave birth to the phone hacking scandal. After an interesting talk, Jules took a range of questions from myself and the audience covering topics including the Rupert Murdoch empire, the Leveson Inquiry and the future of journalism. Thanks to everyone who came and sorry again for asking ...

Nike | Fuelband

Client: Nike Project: Fuelband Category: Advertising Input: Created concepts to help launch the product in the UK Outcome: Ongoing

Foyer Federation | Health toolkit

Client: Foyer Federation Project: Health toolkit Category: Editing Input: Worked with staff members at the charity to produce a 68-page health toolkit for the £1.2 million Foyer Health Programme Outcome: The toolkit has enabled the good work started by the scheme to carry on past its three-year life

Business Link Yorkshire | PR and marketing

Client: Business Link Yorkshire Project: PR and marketing Category: Case studies Input: Interviewed lots of clients and turned their stories into engaging case studies Outcome: Lots of press coverage and increased awareness amongst key stakeholders  

Sheffield City Council | Your Sheffield magazine

Client: Sheffield City Council Project: Your Sheffield magazine Category: Editing Input: Worked with multiple stakeholders to produce high quality magazine on time and to budget Outcome: Client said it was the best issue they’d ever had

Rundles | Brand re-launch

Client: Rundles Project: Brand re-launch Category: Website + brochures Input: Established new tone of voice and wrote copy for all online and offline marketing communications Outcome: Increase in customer enquiries

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