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What is copywriting?

I don’t want to teach you how to suck eggs. I don’t even like eggs. But for the benefit of those who stare glassily in the pub when I state my job title, I thought it might be worth noting down what copywriting actually is. Let’s start with what it isn’t. Copywriting is nothing to do with copyrighting. I cannot prevent your work from being stolen by others so if intellectual property theft is your bag, you may want to redirect your browser. What I can help with is communication. Copywriting is essentially the art of taking what someone wants to say ...